RESUME
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ALL THE DETAILS
ABOUT ALICIA
Creative Director
2016 to present
Bran Marketing | Salt Lake City UT
I own and run a small design firm, specializing in graphic design and marketing services for my clients. I act as a Creative Director and work on everything from website development, ad development, brochure design and more. I can forecast my clients' needs, and guide them down the right path to help build and manage their brand. I cater my services to fit each customer's needs.
National Marketing Director
2016-2017
Test Gauge & Backflow Supply | Elgin, IL
I was responsible for the development and implementation of Test Gauge & Backflow Supply's various design and marketing initiatives across the United States. My focus is on brand development and cohesive branding across multiple platforms to increase brand awareness of Test Gauges 7 locations. I managed their websites: shopbackflow.com, and testgauge.net and handled all of their social media engagement, marketing specials, training classes and relaying industry news.
Marketing Communications Director
2013-2015
Apollo Valves | Matthews, NC
I was promoted to Marketing Communications Director in 2013 and was tasked with the responsibility for three companies owned by Aalberts Industries: Apollo Valves, Elkhart Products and Lasco Fittings.
I was responsible for the strategic planning and implementation of various marketing initiatives across multiple platforms and product lines for these 3 companies. My team implemented, managed and maintained all levels of communication, from high level advertising campaigns, new product development launches, to the design and management of all trade shows and events.
My team was also responsible for social media engagement for 3 companies.
Marketing Communications Manager
2009-2013
Apollo Valves | Matthews, NC
I began my career with Apollo Valves and headed up their Internal Ad Agency as Marketing Communications Manager. In this position I created an entire working art department for this US Valve Manufacturer. They had previously used an ad agency for over 20 years. I was tasked with building a team, systems, photo libraries, advertising campaigns, product promotions, displays and banners, as well as the maintenance and management of the company's over 50 catalogs and maintenance manuals.
My team was also responsible for all company trade shows, from design to show management. Our typical footprint was 20x30 and there were 2 business segments that used the same booth but different graphics, for the 3-4 major shows per year.
Other steps along the way
2005-2009
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2003-2005
2000-2002
Vice President/ Art Director
American Custom Tile
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Freelance Designer
Multi-Media Designer
Glatting Jackson | West Palm Beach, FL